The complete step-by-step guide — 44 topics, 100+ lessons, quizzes, myth-busting and a private diary — all written for real, sleep-deprived humans.
Every term you'll encounter across pregnancy, birth, and baby care — explained in plain English. Use the search box to find any word quickly.
Everything you need — calculators, printable checklists, and quick reference guides.
Enter the first day of your last period to find your current week, trimester, and due date.
At WiseMama, we are committed to protecting your privacy. This notice explains, in plain language, what data we collect, why we collect it, and how it is kept safe. WiseMama operates as an educational platform based in the United Kingdom and processes data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
WiseMama is a UK-based educational platform and is the data controller for personal data collected through this website. WiseMama is currently operated by an individual and is not a registered company. For any privacy-related queries, contact us at [email protected].
We collect only what is necessary to provide the service:
Under UK GDPR, we rely on the following lawful bases:
Your data is used solely to:
We do not sell, rent, or share your personal data with any third party for marketing or commercial purposes. Ever.
Your data — including diary entries and photographs — is stored in a secure, encrypted database hosted on Neon (a managed PostgreSQL cloud service). All connections are encrypted in transit using TLS. Access to your content is restricted to your account only — no other user, and no WiseMama team member, can view your personal content.
WiseMama uses browser local storage (not traditional cookies) to remember your preferences — such as your journey selection (pregnancy or baby mode) and whether you have completed onboarding. This data is stored only on your device and is not transmitted to our servers. No advertising or tracking cookies are used.
We use a small number of trusted third-party services to run the platform:
We retain your account data, diary entries, and uploaded photographs for as long as your account is active. If you delete your account, all associated data — including all diary content and photographs — is permanently deleted from our active systems within 30 days. Anonymised, aggregated usage statistics (with no personal identifiers) may be retained indefinitely.
You have the following rights regarding your personal data:
To exercise any of these rights, email [email protected]. We will respond within one month.
If you are unhappy with how we handle your data, you have the right to lodge a complaint with the UK's data protection authority: the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.
We may update this Privacy Notice from time to time. The effective date at the top of this page will always reflect the most recent version. For significant changes, we will notify account holders by email.
Contact us at hello@wisemama.net