✦ Complete Guide · Free · Weeks 4–40
Week-by-Week Pregnancy Guide
37 individual week pages from week 4 to the due date. Baby development, your body, how you might be feeling, partner guidance, and midwife questions — honest and evidence-based.
🟣 T1: Weeks 4–12
🔵 T2: Weeks 13–27
🟢 T3: Weeks 28–40
Free Tool
Pregnancy Calculator
How many weeks pregnant are you? Enter the first day of your last period.
How many weeks pregnant am I?
Enter the first day of your last menstrual period (LMP). We'll calculate your current week, trimester, and estimated due date.
Printable
Checklists
Tick off in the app or print — each one is designed to be genuinely useful, not just comprehensive.
3 checklists
Printable
Hospital Bag Checklist
Everything to pack for you, your baby, and your birth partner. Tick off in the app or print before 36 weeks.
Open checklist
Printable
Newborn Essentials
What you actually need — and an honest guide to what's genuinely a waste of money. Save yourself the regret.
Open checklist
Printable
Babyproofing Checklist
Room-by-room safety guide, prioritised by urgency — from 4 months, when mobility begins.
Open checklist
Interactive · Personalised
Milestone Tracker
From the first trimester to the first birthday — every milestone, at your pace.
Guides & Tools
Pregnancy Planning
Practical tools for the conversations and decisions that matter most before baby arrives.
3 tools
Interactive
My Birth Plan
Five guided steps walk you through every birth preference — from pain relief to cord clamping. The result is a clear, printable plan to share with your midwife. Evidence-informed, not prescriptive.
Build my birth plan
Interactive
Couples Conversation Guide
The questions every couple should talk through before baby arrives — about values, roles, money, and what you each actually expect. 40 cards across 6 topics, one at a time.
Start the conversation
AI-Powered
Baby Name Finder
Tell us about your heritage, values, and family history — and get a personalised shortlist of 12–15 names, grouped by theme, with meanings, notable people, middle name pairings, and a PDF to take away.
Find our baby's name
Guides & Reference
Quick Reference Guides
Searchable reference tools for the questions parents look up at 2am — dos and don'ts, symptom guides, developmental checklists, maternity notes decoded, and medication safety.
5 guides
68 symptoms
Is This Normal? Newborn Guide
A searchable, colour-coded reference to 68 newborn symptoms — what's normal, what to watch, and what needs same-day attention. For every 3am worry.
Open guide →
7 age bands
Developmental Red Flags
Age-by-age milestones from 6 weeks to 2 years, alongside what's worth mentioning to your health visitor. Two-column format — what to expect alongside when to seek advice.
Open guide →
100+ terms
Understanding Your Maternity Notes
A searchable glossary of 100+ terms from your pregnancy notes — what SFH means, how to read G and P numbers, blood results, APGAR scores, and every abbreviation explained.
Open glossary →
56 medications
Medication Safety in Pregnancy
Pain relief, antibiotics, antidepressants, supplements, herbal remedies — what's generally safe, what needs caution, and what to avoid. Colour-coded and searchable.
Open guide →
Complete Library
All Topics
55 evidence-based topics covering the full journey — from first trimester to first birthday. All free.
55 topics
🤰 Pregnancy
Twins & Multiple Pregnancy
Early Pregnancy & First Trimester
Week-by-Week Pregnancy Guide
Scans, Tests & Antenatal Care
Healthy Pregnancy: Lifestyle & Diet
Placenta Praevia
Pre-Eclampsia
Pregnancy Complications & Warning Signs
Emotional Wellbeing in Pregnancy
Hypnobirthing: Calm Birth Techniques
Caesarean Birth: What to Expect
Pelvic Floor: Strengthen, Protect & Recover
Gestational Diabetes
Group B Streptococcus (GBS)
Obstetric Cholestasis (ICP)
Pregnancy After Loss
Going Overdue: Post-Dates Pregnancy
When Pregnancy Feels Overwhelming
Your Rights in Maternity Care
🌊 Birth & Newborn
Preparing for Labour & Birth
Baby's Fourth Trimester: 0–12 Weeks
Your Fourth Trimester: Recovery
Feeding Your Baby
Safe Sleep
Newborn Essentials
Colic & Persistent Crying
Newborn Jaundice
Hip Dysplasia (DDH)
Common Newborn Health Concerns
Mastitis & Blocked Ducts
Breastfeeding: A Practical Guide
Weaning & Starting Solids
Baby First Aid: Quick Reference
VBAC: Vaginal Birth After Caesarean
Tongue Tie: Assessment & Division
Birth Trauma: Understanding & Recovery
Premature Birth: NICU, Recovery & Going Home
👶 Baby Development
Sleep Regressions
Teething
Baby Development & Milestones
Language & Communication
Purposeful Play & Brain Development
Babyproofing & Safe Home
The Newborn: Birth to 4 Weeks
Finding a Rhythm: 3–5 Months
Getting Curious: 5–7 Months
On the Move: 7–10 Months
Almost One: 10–12 Months
Screens and Young Children
Introducing Your Baby to Visitors
Travelling with a Baby
One Whole Year
💛 Parents & Family
More in the WiseMama app
The full app includes quizzes, flashcards, myth-busting, a private diary, and weekly content personalised to your stage — all free.
Quick Reference
Emergency & Support Contacts
UK numbers — save the ones relevant to your stage now, before you need them.
When in doubt, call.
These services are free, 24/7, and staffed by people who have heard it all before. If you are unsure whether something is an emergency — call 999 or 111 and let them decide. They would rather hear from you than not.
999
Emergency Services
Life-threatening emergencies
111
NHS 111
Medical advice · 24/7 · Free
116 123
Samaritans
Emotional support · 24/7 · Free
0808 196 1776
PANDAS Foundation
Postnatal depression support
0300 100 0212
National Breastfeeding Helpline
Support & advice
0300 330 0700
La Leche League
Breastfeeding peer support
0808 800 5000
NSPCC
Child protection · 24/7
0800 111 4771
Tommy's Midwives
Pregnancy loss & complications
Maternity Triage
Your Hospital Unit
Get the number from your notes
💡 Save these numbers before you need them. Add your midwife's direct number and your maternity triage number to your phone when you get them — before the birth. Your birth partner should have them too.